Booking July '26
One funded founder at a time. If you're collecting quotes for procurement, mine will be the expensive one.
The work, with receipts.
LIVE SITE
ENGINEERED TO FEEL.
From people who paid for it.
On the Arcarae brand expansion, in her own words.
On working together, unscripted.
On our product and brand design collaboration.
Three steps. No theater.
Scope
One call, one page of brief. You leave with a number and a date.
Build
Design and code move together — nothing gets lost in a handoff.
Ship
You get the keys, the files, and a 30-day bug window. Then I disappear until you need me.
One revision round. Async by default. No meetings that could've been emails.
A note from Sam Hayek
Taste doesn't scale. That's the point.
You've seen the math. An agency quotes six figures and a process diagram; a marketplace sends nine candidates by Friday. Both sell volume — the one thing your brand doesn't need.
You're paying for the deletions.
I design the thing, then I build the thing. The judgment that picks the typeface ships the code, so nothing dilutes between the deck and the deploy.
If you want volume, hire volume — there are good agencies built for it. I'm the other thing: one client at a time, four weeks at a stretch.
Judgment is the deliverable.
If that sounds like your kind of expensive, the calendar is below. Bring the real problem.
Sam Hayek — Designer & engineer
$31M
raised, last 3 brands
19 days
fastest full rebuild
1
client at a time
Three ways in. Every price printed.
The Project
$12,000 fixed
4 weeks, fixed scope, half up front.
- Brand, site, or product — one scoped artifact
- Designed and built by the same hands
- 2 full rounds of revision + feedback calls
Ideal for: Funded teams that outgrew the founder's Figma file.
Skip it if the scope is still shifting, or you want someone in daily standups.
The Partnership
Month to month. Pause anytime.
- 1–3 day turnaround on most requests
- iMessage / async native
- Unlimited revisions
Ideal for: Teams shipping weekly that want senior judgment in the loop.
Skip it if you've got one fixed launch — that's the Project.
See it in: Grow TheoryFanfly
THE DAY
$1,000/day
On-demand access, billed by the day — one call, one deliverable. For maximum flexibility.
BOOK A DAY→Guarantee
You approve the direction before the balance is ever due. If the first round misses, I rework it on my clock — and if it still misses, you keep every file and owe nothing more. The risk is mine to carry. That's the point.
Payment
Half up front, half on delivery.
Billed at the start of each month.
The math, side by side
Asked, answered.
20 minutes. Bring the real problem.
After the call, you'll have clarity on your project. If I'm not the right fit, I'll help you find someone who is.
Two checks unlock the calendar below. Honest answers only — they save us both a call.
TWO CHECKS OPEN THE CALENDAR.
NO FOLLOW-UP SEQUENCES OR AUTOMATED MESSAGES.